FIND YOUR PERFECT FOUNDATION MATCH
Forget squinting at tiny beige colour swatches on your computer screen, or roaming aimlessly through department stores. There’s a better way for online shoppers to choose a new foundation and pick the perfect shade.
findation.com is a global
project launched in 2012, creating the world’s largest usable database of
matching foundation colours.
With over 90,000 people from
all over the world entering their matches, this free online resource aims to
save women time and money in the search for their ideal foundation product.
By simply entering details of
foundation shades you have tried before, findation.com will recommend similar
colours in various products and brands, essentially eliminating the need for
you to physically go into a store to ‘try before you buy’ your new foundation
shade.
Findation’s unique algorithm
delivers results from over 470 beauty brands, 2500 products and 16,000 foundation
shades.
The beauty of findation.com is
that recommendations become more extensive as more people worldwide enter their
matches – meaning more choice for the consumer.
Click here to view a short
instructional video on how to use the site, narrated by founder Kate Morris.
Test it for yourself at
www.findation.com-here
The idea for findation.com was
conceived from founder Kate Morris’ desire to help customers visiting her
online store adorebeauty.com.au buy the right shade of foundation online.
“Every single day we had people
saying, ‘I want to try this new foundation but I don’t know what colour I
need’. On-screen swatches are next to useless when you’re talking about 8,000
shades of beige.”
“I thought:
wouldn’t it be great if there was a site that would tell you all the shades
that were similar to what you were already using? There wasn’t one. So I had to
build it!”
